Posts Tagged ‘quoted search results’
This is Kyle, co-founder of Jaaxy.com.
Today I want to discuss a few things with you and give you some perspective on what Jaaxy is and why you should consider making Jaaxy your keyword tool of choice.
With all the keyword toys out there, it can be tough to decide which keyword tool is best for you. I know, I was a keyword and research tool consumer for a number of years, in fact since 2002 when I started out and I was using the old Overture tool to find out what keywords my competition was bidding on.
Like the Internet, the keyword market and the reason we use keywords has evolved. The problem is that many keyword tools have not kept up, some have tried and failed, and others have done a mediocre job at best.
Even the big companies like Google are starting to deliver crazy results that are often times inflated. I know it is hard to believe, but the “Do no evil” think went a little far.
Most keyword tools have relied entirely on Google results in the past, and if you weren’t aware, many of the top tools no longer work online because Google has recently done a grandiose suspension of accounts that were used to access this date.
This means that most keyword tools either don’t work, or they are using outdated data from their database (some of it could be a year or more old!).
I don’t know about you, but I am not interested in using outdated data!
How does Jaaxy come up with our search and traffic numbers?
We have done extensive research through comparative data testing and have come up with an algorithm that utilizes data from all Search Engines (not just Google) to reveal search data that is far closer to the “real” numbers.
We don’t care about graphs, we don’t show you fluff, and we don’t let you fool yourself into “over analyzing” data that is meaningless.
When we add a new feature or a new tool within Jaaxy, the first question we ask is why. We don’t say “it would look cool if there was a graph there”, instead we rephrase this “how will it benefit the user to have a graph there”. If it is just for show (like most tools out there), then we don’t add it.
There are only a few metrics that are really important to an online business and I think that sometimes people are led to believe otherwise.
Seriously, what keyword metrics do you care about as an online marketer? Think about it…
Traffic. Yes of course. There is one of them.
Competition. Yes, absolutely.
Those are the main ones. Trends, graphs, website analysis, and any other sort of data is secondary and often times confuses the matter.
Because of this, we have invested a lot of time and technical resources creating a sophisticated research system that does an wonderful job of getting at these pieces of data…and doing so in an efficient matter.
Let’s look at the main keyword data points within Jaaxy…
You will notice that I have indicated the main two items within the search.
Monthly Searches: This is traffic, this is the estimated traffic, and if you can get a top 3 search result in the Google rankings, you can acquire a good deal of Monthly Searches that is outlined (up to 60%). One thing that I want to emphasize is the fact that traffic is not the be all end all…I often times seek out competition metrics before traffic ones. If you can’t get a good ranking, traffic has absolutely no meaning…that is, it is better to have 10 first page rankings under keywords that get 100 searches per day, than it is to have 2nd page rankings under keywords that get 1,000′s of searches per day. People rarely make it to the 2nd page!
QSR: This is the competition. Jaaxy has an innate ability to find your exact competition quickly and deliver directly to you within the tool. Your goal when doing research is to aim for keywords with under 400 QSR, this means less than 400 competing pages in Google. In the above case, the search term “best keyword research tool 2010” is a wonderful keyword because it only has 41 competing pages in Google. This would be an easy to rank keyword.
KQI: And for those of you that want quick visuals, we have included an extra column called KQI, or Keyword Quality Index. I love using this as it allows me to quickly scan a list of keywords and visually find the ones that are more likely to be better keywords. KQI is based on traffic volume, competition, and estimated ranking results…thus giving you a powerful and quick way to interpret keyword lists.
Within minutes using these keyword metrics alone, I can put together awesome keyword lists, ones that will get ranked in Google with ease. Traffic and competition…and maybe a little KQI is all I need to efficiently find keywords.
I also tend to spy on my competition (occasionally)!
At Jaaxy, our goal is to also give you some insight into what makes your competition tick…by this I mean, what they are doing to acquire rankings.
I know many of you are interested in backlinks and what sort of backlinks your competition has. Really though, how is this going to help you. Seriously, it is not going to make a difference. The number of backlinks if they are quality ones can make a difference, but sheer backlink volume does not mean a thing anymore.
And either does density…you can get ranked with a 0% “exact” keyword density. Amazing huh? (SEE BELOW)
Google has completely changed their backlink “value” within their Panda algorithm and has also modified the importance. It carries a ranking percentage much lower now, whereas at one time it use to be weighted much higher (some say upwards of 80%).
I remember back in the early 2000’s, meta tags were all you really needed to get good rankings. You could simply add the keywords you wanted within your title, keyword, and description meta tags and get rankings. Boy have things changed!
There are just a few metrics that I like to glance at when “snooping” the data of top ranked websites. I don’t spend too much time on this as it can vary so much, but sometimes checking in on this data can give you a good handle of what the “top rankers” are doing.
I look at…
Word Count - how many words are on the page, this is an interesting stat as you will be able to quickly gauge what sort of length is rank appropriate.
Quantity of Backlinks - You will find that these differ and sometimes top ranked sites have very few, sometimes they have a lot. This puts the value into perspective for me, or lack thereof. In this case, the top site had a ton of backlinks, but had zero density…which led me to believe that Google truly can determine REAL content from fake, and quality from bad.
PageRank - Gives you a quick idea what sort of PR sites you are up against for that particular keyword. Again, sometimes PR 0 sites with quality content can outrank PR 7 sites with no problems.
Those are the 3 main ones I look at, but as I said, I don’t over-invest my time into this aspect of my research. If you create quality content, the core of any ranking in the search engines, you can get ranked high in any search engine if you meet the Traffic and QSR metrics.
This section within Jaaxy is an evolutionary tool…meaning that when the way search engines rank websites change, we change our listings to best help our users interpret the proper data. Some upcoming updates I can see relating to social activity, so stay tuned for that!
And what about ideas. We all want MORE keywords and MORE niches right?
I know better than the next person, after a long day of anything, ideas can be hard to come by. That is why we simplified the idea revelation…
I use the brainstorming tab at Jaaxy regularly. (SEE BELOW)
The awesome part is that it allows me to sift through ideas that are already there, all in one place. I don’t have to scour the Internet for niche ideas when my own dry up…and a day rarely goes by where I don’t find a brand new “golden nugget” idea that I dig down into and reveal a ton of awesome keywords.
We make it very easy for you to add any of the ideas to a “queue” where you can then search them right within the keyword research tab. Now that is what I call idea efficiency. I think you will love this feature as well.
Whew…this blog post turned out to be a bit longer than I anticipated. Once I get going, sometimes it is hard to stop, in particular when I get going on Jaaxy. I could write all day about this, but I will spare you the time.
Carson and I created this because we didn’t like what was out there and we invested a lot of technical expertise and money into the development of it. It is the only tool I use (or need) and I think you will feel the same way.
Hope you enjoyed this and if you do have any questions or feedback, please leave it below.
Co-founder of Jaaxy
People tend to be over analytical by nature when it comes to keyword research. You want to have that perfect keyword that meets all the required specifications and that has the right number of searches, little competition, low page rank sites, blah, blah, blah.
Take it easy on yourself. You are causing a fusion between the left side and right side of your brain that is only going to lead to poor efficiency. The less efficient you become, the less work you will get done.
Today I am going to break up some of the keyword fallacies that are floating around, tell you what data points you should care about, which ones don’t really need to know, and this is going to save you a whole whack of time!
I am going to say this. There are only THREE things that you care about.
(1) How much competition does the keyword have
(2) Does it get enough traffic
(3) Does it make sense to a human being
How much Search Engine Competition
What would you rather do. Compete for rankings under a term that has 100 results in Google or one that has 100,000? There was some rhetoric in that question.
Obviously the one with 100. If you don’t have access to this data or undestand how to find this data, then you should pay close attention here.
There are two ways you can get at the exact number of competing websites for a particular keyword. One is quick (but requires Jaaxy), and another can take quite a bit longer but it is still very effective and does not require the purchase of a tool.
When analyzing a keyword, you want to know exactly how many websites have the exact search term in question within them. To do this, you want to do a quoted search in Google and see how many pages Google has listed under that search term.
Here is an example:
“best guitar for beginner”
OK, so when you type this into Google, click Search you are going to be given the Google Search Results.
Since early 2010, Google stopped giving accurate results #’s for one reason or another (the number above is totally wrong), so to get at the most accurate results, you need to click to the very last page.
Click, click, click…until we reach the last page. Here is what the page looks like if we click the “5″.
There are really only 33 competing sites. This is in fact a great keyword, but if you took Google’s initial results they showed you, you would have thought there were 29,500 sites. This throws off many marketers, but it is good for you now that you know the secret. There are millions of awesome keywords still out there that Google doesn’t want to tell you about.
This is your true competition. You are ONLY competing with 33 sites online for this keyword!
We used to recommend that anything under 5,000 competition would be easy to get 1st page rankings under, but Google has recently done a big dump of duplicate content sites, so this number is now far lower.
To get ranked these days you want a keyword with less than 400 quoted search results. Don’t worry, there are still millions and millions of these terms out there.
Or you can save a lot of time and spare your “clicking” finger by using Jaaxy as we provide the QSR right within the tool. This is simple and efficient and you can quickly get at any QSR for any search that you do right now. This has taken years for us to refine and is very technically sophisticated, but this will literally chop down your research time by hours per week.
Here is an example of the QSR for the query “best guitars children”
This literally took seconds and I quickly know that this keyword will be easy to get ranked under (in terms of SEO). The reason the Jaaxy results was slightly different than the search I did in Google was because the location of the servers that produced the results. Every location in the world will produce a slightly different results usually by a maximum variation of 5, thus the small disparity.
Traffic – Doesn’t Have to Be Much to Be Powerful
Traffic is KING.
Well, that is a part truth, but without traffic you are not going to have people coming to your articles, your website or your blog. Without people, you have no effective way to earn money, capture leads or build a brand.
There are two types of traffic which people can get very confused about. People often times use keyword tools in the wrong way by searching “broad” traffic results. When you do a broad search, you in essence getting data based on every single variation of a search term. For example, if you were searching “how to build a website”, it would take all sorts of subsets of this term into consideration when offering traffic data.
website how to
how to build
This will provide you with very SKEWED data. What you really want to know is the EXACT match type. How many people search the exact term “how to build a website”.
For more clarification on match types, visit Google’s page.
The metrics that I have always followed is more than 100 exact match searches per month. I know this doesn’t sound like a lot, but if you if you set your traffic standards lower, it opens up far more keywords and typically far more relevant, long tailed keywords.
Let’s look at the initial example again.
As you can see, it gets 170 exact searches per month and 36 QSR, so it definitely meets our “greater than 100 clicks per month exact” and “less than 400 QSR” criteria we have laid out. This particular keyword will be very easy to get ranked for within article directories or within your website pages.
Think of it this way…
If you have 100 keywords that you get ranked under on the 1st page that get 100 searches per month, you have access to 10,000 searches. Say 40% of these people click on your site, that is 4,000 clicks every month (48,000 per year)!
So by targeting keywords that are less competitive and may get a few less clicks, you are much more likely to get first page rankings in the search engines.
There is no point in getting rankings under search terms that get 1,000 exact searches per month, but you end up on the 3rd page because of the competition. This will lead to next to no clicks.
So the next metric you need to follow is 100 clicks or more, “exact match” type. You can use the free Google Keyword Tool (make sure exact match is checked off), or you
The Keyword Must Make Sense to a Human
Have you ever been doing keyword research and gotten a really strange keyword…that makes absolutely no sense…that is grammatically incorrect and you wondered who the heck would ever type that term in?
For example, one of the search terms that yield from a guitar search was:
DOESN’T MAKE SENSE: guitar s for beginners
Does this makes sense? No. What is happening here is Google has removed the apostrophe and added a space. The actual kewyord is “guitar’s for beginners” but the most appropriate keyword to target would be:
MAKES SENSE: “guitars for beginners”
Well, you first instinct was correct. If a keyword does not make sense, it is useless. In other words, if someone would not type in a search term because it is peculiar, then chances are no one will ever search it.
Use your intuition. Of times Google will deliver a keyword that is has within it’s database, but doesn’t full make sense. I am not positive how they come up with these terms, but they ARE NOT instantiated by a human search. Chances there are internet “bots” out there searching for things.
So, remember these three keyword metrics to follow. First, your keyword must have less than 400 quoted search results (the lower the better), then your keyword must have more than 100 monthly searches (the higher the better), and finally the keyword must make sense.
And to avoid all the rest of the meaningless JUNK stats.
Yes, there is such a thing as too much information. It is in our nature to be too analytical, especially when it comes to making decisions that could potentially impact our business a livelihoods. BUT, do not become a over-analytical, end up accomplishing nothing, chart reading maniac.
The metrics I listed about are the main ones and you can get away with JUST looking at competition and traffic if you wanted to.
To your keyword hunting efficiency,