This is Kyle, co-founder of Jaaxy.com.
Today I want to discuss a few things with you and give you some perspective on what Jaaxy is and why you should consider making Jaaxy your keyword tool of choice.
With all the keyword toys out there, it can be tough to decide which keyword tool is best for you. I know, I was a keyword and research tool consumer for a number of years, in fact since 2002 when I started out and I was using the old Overture tool to find out what keywords my competition was bidding on.
Like the Internet, the keyword market and the reason we use keywords has evolved. The problem is that many keyword tools have not kept up, some have tried and failed, and others have done a mediocre job at best.
Even the big companies like Google are starting to deliver crazy results that are often times inflated. I know it is hard to believe, but the “Do no evil” think went a little far.
Most keyword tools have relied entirely on Google results in the past, and if you weren’t aware, many of the top tools no longer work online because Google has recently done a grandiose suspension of accounts that were used to access this date.
This means that most keyword tools either don’t work, or they are using outdated data from their database (some of it could be a year or more old!).
I don’t know about you, but I am not interested in using outdated data!
How does Jaaxy come up with our search and traffic numbers?
We have done extensive research through comparative data testing and have come up with an algorithm that utilizes data from all Search Engines (not just Google) to reveal search data that is far closer to the “real” numbers.
We don’t care about graphs, we don’t show you fluff, and we don’t let you fool yourself into “over analyzing” data that is meaningless.
When we add a new feature or a new tool within Jaaxy, the first question we ask is why. We don’t say “it would look cool if there was a graph there”, instead we rephrase this “how will it benefit the user to have a graph there”. If it is just for show (like most tools out there), then we don’t add it.
There are only a few metrics that are really important to an online business and I think that sometimes people are led to believe otherwise.
Seriously, what keyword metrics do you care about as an online marketer? Think about it…
Traffic. Yes of course. There is one of them.
Competition. Yes, absolutely.
Those are the main ones. Trends, graphs, website analysis, and any other sort of data is secondary and often times confuses the matter.
Because of this, we have invested a lot of time and technical resources creating a sophisticated research system that does an wonderful job of getting at these pieces of data…and doing so in an efficient matter.
Let’s look at the main keyword data points within Jaaxy…
You will notice that I have indicated the main two items within the search.
Monthly Searches: This is traffic, this is the estimated traffic, and if you can get a top 3 search result in the Google rankings, you can acquire a good deal of Monthly Searches that is outlined (up to 60%). One thing that I want to emphasize is the fact that traffic is not the be all end all…I often times seek out competition metrics before traffic ones. If you can’t get a good ranking, traffic has absolutely no meaning…that is, it is better to have 10 first page rankings under keywords that get 100 searches per day, than it is to have 2nd page rankings under keywords that get 1,000′s of searches per day. People rarely make it to the 2nd page!
QSR: This is the competition. Jaaxy has an innate ability to find your exact competition quickly and deliver directly to you within the tool. Your goal when doing research is to aim for keywords with under 400 QSR, this means less than 400 competing pages in Google. In the above case, the search term “best keyword research tool 2010” is a wonderful keyword because it only has 41 competing pages in Google. This would be an easy to rank keyword.
KQI: And for those of you that want quick visuals, we have included an extra column called KQI, or Keyword Quality Index. I love using this as it allows me to quickly scan a list of keywords and visually find the ones that are more likely to be better keywords. KQI is based on traffic volume, competition, and estimated ranking results…thus giving you a powerful and quick way to interpret keyword lists.
Within minutes using these keyword metrics alone, I can put together awesome keyword lists, ones that will get ranked in Google with ease. Traffic and competition…and maybe a little KQI is all I need to efficiently find keywords.
I also tend to spy on my competition (occasionally)!
At Jaaxy, our goal is to also give you some insight into what makes your competition tick…by this I mean, what they are doing to acquire rankings.
I know many of you are interested in backlinks and what sort of backlinks your competition has. Really though, how is this going to help you. Seriously, it is not going to make a difference. The number of backlinks if they are quality ones can make a difference, but sheer backlink volume does not mean a thing anymore.
And either does density…you can get ranked with a 0% “exact” keyword density. Amazing huh? (SEE BELOW)
Google has completely changed their backlink “value” within their Panda algorithm and has also modified the importance. It carries a ranking percentage much lower now, whereas at one time it use to be weighted much higher (some say upwards of 80%).
I remember back in the early 2000’s, meta tags were all you really needed to get good rankings. You could simply add the keywords you wanted within your title, keyword, and description meta tags and get rankings. Boy have things changed!
There are just a few metrics that I like to glance at when “snooping” the data of top ranked websites. I don’t spend too much time on this as it can vary so much, but sometimes checking in on this data can give you a good handle of what the “top rankers” are doing.
I look at…
Word Count - how many words are on the page, this is an interesting stat as you will be able to quickly gauge what sort of length is rank appropriate.
Quantity of Backlinks - You will find that these differ and sometimes top ranked sites have very few, sometimes they have a lot. This puts the value into perspective for me, or lack thereof. In this case, the top site had a ton of backlinks, but had zero density…which led me to believe that Google truly can determine REAL content from fake, and quality from bad.
PageRank - Gives you a quick idea what sort of PR sites you are up against for that particular keyword. Again, sometimes PR 0 sites with quality content can outrank PR 7 sites with no problems.
Those are the 3 main ones I look at, but as I said, I don’t over-invest my time into this aspect of my research. If you create quality content, the core of any ranking in the search engines, you can get ranked high in any search engine if you meet the Traffic and QSR metrics.
This section within Jaaxy is an evolutionary tool…meaning that when the way search engines rank websites change, we change our listings to best help our users interpret the proper data. Some upcoming updates I can see relating to social activity, so stay tuned for that!
And what about ideas. We all want MORE keywords and MORE niches right?
I know better than the next person, after a long day of anything, ideas can be hard to come by. That is why we simplified the idea revelation…
I use the brainstorming tab at Jaaxy regularly. (SEE BELOW)
The awesome part is that it allows me to sift through ideas that are already there, all in one place. I don’t have to scour the Internet for niche ideas when my own dry up…and a day rarely goes by where I don’t find a brand new “golden nugget” idea that I dig down into and reveal a ton of awesome keywords.
We make it very easy for you to add any of the ideas to a “queue” where you can then search them right within the keyword research tab. Now that is what I call idea efficiency. I think you will love this feature as well.
Whew…this blog post turned out to be a bit longer than I anticipated. Once I get going, sometimes it is hard to stop, in particular when I get going on Jaaxy. I could write all day about this, but I will spare you the time.
Carson and I created this because we didn’t like what was out there and we invested a lot of technical expertise and money into the development of it. It is the only tool I use (or need) and I think you will feel the same way.
Hope you enjoyed this and if you do have any questions or feedback, please leave it below.
Co-founder of Jaaxy
Have you ever found a great keyword for a niche, but were not sure what exactly to do with it? I wanted to give you some insight on what you can do with an awesome keyword that you would find in Jaaxy. There are a plethora of possibilities, but it certainly depends on the chosen niche.
Now before we determine what can be done with a great keyword, let’s make sure the keyword is a ‘buyers keyword’ with profitability.
Here are some factors on what makes a keyword potentially profitable.
Are They Kicking Tires or Taking a Test Drive?
Some keywords are search terms where the user is simply accessing information about a niche and not necessarily interested in purchasing. this is commonly associated with ‘info about’ keywords. For example, if you look at the screen capture below, you will notice there are a variety of search terms where users are looking for general info.
I simply entered ‘info about’ into Jaaxy for these results.
Although these search numbers seem appealing and have a low quoted search results (QSR), are they keywords where users are ready to buy? I am going to say no. These keywords are great for blog posts or articles that would link back to your websites for a SERP boost.
A SERP boost is when your website climbs the ranks in the search engine result pages.
Do They Need it Or Want it?
This is a great determining factor on how quickly they purchase an item.
If a person has just purchased an expensive camera and wants to protect it, they would purchase a case based on the want.
How about if a person just had a baby and needs to order diapers, they would purchase them based on the need. By the way, people do buy diapers online!
A wanted product may not be at the tail end of the purchasing lifecycle, but they still intend to buy!
A needed product would be at the end of a purchasing lifecyle and would probably purchase right away.
By taking into account some of these factors, we can determine if a keyword is potentially profitable.
Got the keyword.. Now What?
There are certainly a plethora of possibilities once you have found a keyword and this would be somewhat based on what exactly the keyword is. Let’s go out and find a keyword for the camera niche.
After a few minutes of research (about 10 minutes), here is what I came up with.
But upon further research (another 5 minutes), I have found the keyword I would use.
That keyword also has the .org available which is a contributing factor to ranking keywords in the search engines. I have also saved my keyword list inside Jaaxy and can come back to it at any time for article keywords.
So here is what I would do with that keyword.
Step one: Buy the domain
This is pretty basic, simply click the buy domain button within Jaaxy and that would take me to Godaddy. I would make sure I set my nameservers during the purchase of the domain purchase as this tends to be quicker.
Step two: Add Domain to Hosting
This is usually a very quick step depending on who you are hosting with but I would add the domain to my hosting account and wait for the domain to be live.
Step three: Create a WordPress Website
There are some hosting companies that have simple wordpress installations where it only takes a few clicks to get the site rolling and this is how I do it. Once wordpress is installed, I will then tweak the settings in the following way:
Settings > General
- Check Site Title and change Tagline
- Change Time zone to my city
- Enable XML-RPC for remote publishing (for ipad)
- Add more ping services to Update Services
Settings > Discussion
- Remove ability to comment
- I manually set this for each post
Settings > Privacy
- Ensure it is set to allow Search Engines to index
Settings > Permalinks
- Custom Structure: /%postname%
Step four: Add Content
This is where I will start to implement my keyword on the website home page. Here are the details of the set-up and site site layout.
- Change category from ‘Uncategorized’ to the keyword
- Add new pages:
My Main Keyword page
- Change ‘Settings > Reading’ to:
Front Page: My Main Keyword page
Post Page: Blog
From here, I would continue to add valuable content on the site and off the site on a high quality article directory such as StreetArticles as they tend to rank very fast in the search engines.
As you can see, implementing a plan for keywords isn’t that difficult as long as you stick to your plan and do some research prior to setting up any website projects. This is just one example as to what can be done with a keyword that could be found with a few minutes inside Jaaxy!
When I am doing keyword research, I don’t like the idea of potentially missing keywords.
Jaaxy is wonderful for finding keywords, but when doing research you want to be as thorough as you can, truly seeking out every last corner of your niche. In other words, finding every keyword gem that is out there (and there are lots of them left).
Because of this, I would like to share a keyword research technique with you that I have been using for about a year and a half…ever since the rollout of Google Instant. It is very easy to do, and very easy to conquer an entire niche of keywords.
There are 2 tools that you need for this research technique:
(1) A keyword tool (ideally Jaaxy)
(2) Google Instant
That is it. Most of us have a keyword tool, and if you are reading this, you could very well have access to Jaaxy.
Finding the initial core search term.
If your niche is promoting keyword research tools, you might want to start with the core term “keyword”.
As you can see, when I type in a search term, Google Instant starts giving me suggestions. It typically shows the “most popular” searches first, in this case the term “keyword tool” was the most popular extension of the term keyword.
I then dump this keyword in Jaaxy…
I get thirty very targeted results. You can see the little icons beside some of these search terms and this is because I have saved them to a keyword list. This is the initial process. Choose a root keyword that is relevant to your niche so you have a starting point.
I want to look at another example here just for clarification purposes. I have an android phone (the Samsung Nexus, not too bad!), so I am going to do the exact same thing here. Start with a Google Instant search…
OK, it looks like “android phone reviews” is the most popular. My next step is dumping this search term into Jaaxy.
I have a bunch of keywords. But this is just the start of this technique!
Walking through the alphabet
The next thing we are going to do is go through the entire alphabet with our root search term. In the case of the example above, these root terms are “keyword” and “android phone”. We are going to start by typing the letter “a” next to the search term. Remember, Google Instant will give you the most popular searched terms first.
Let’s look at what “keyword a” gives us in Google Instant:
What I want to do now is walk through some of the terms related to “a”. I usually choose ones that I am interested in, in this case I chose “keyword analysis”. I then plugged this into Jaaxy. Here is what I get…
Some more excellent keywords (I have indicated some really low competition ones with red arrows). I have only search ONE term under the FIRST letter as well. If you walk through the entire alphabet in this same fashion, you are going to get a ton more results. Go through the “b” terms, then the “c” terms, etc.
**Note that everything within Google instant is not going to be in keyword tools. Google Instant is sometimes much more current as keyword data can be a month delayed. Google instant also does produce search terms that don’t get searched, so sometimes this will be the case. The key is leveraging every keyword possiblity here.
Storing your research into a list (search terms)
As you can see, there is a green icon next to many of the search terms. This is because I am storing a lot of the ones that I want to use to a keyword list in Jaaxy. I recommend that you do this during all of your keyword research. It allows you to revisit awesome keywords at any time you like in the future!
Just a little tip!
The “Before” Keyword Variation
There is another way to utilize Google Instant to get at keywords, this time instead of using the alphabet after the search term, we are going to use it before the search term. Note that this time you DO NOT want to put a space between the letter and the keyword.
In the example of “android phone” targeting the letter “b”, you would type in a “b” before “android phone” (make sure that it is already in the search).
Here is what I mean:
I then take the first term “best android phone” and plug that into Jaaxy. Who would have figured, several more low competition keywords!
As you can see, I have added more keywords to my list. In just a few searches and two letters in the alphabet, I have a ton of awesome terms. Imagine the potential if I walked through the entire alphabet? This is just the start of the keyword opportunities!
You move onto the next “root” keyword after you have completed one. To be completely honest with you, YOU SHOULD NEVER run out of keyword ideas if you do this. I know I could find keywords for a lifetime using this technique alone.
To never being stuck with keywords again,
People spend hours, days and even months researching for their campaigns. They get stuck coming up with niches. They have no ideas how to break down a niche. They don’t know how to find a good domain name. They are not sure where to generate ideas.
Because of this, I wanted to do a time based exercise. Starting right now, I am going to spend 10 minutes using Jaaxy to see how much research I can accomplish. I will document exactly what I do. I am going to break these down into 5 lists (below) and then I will spend some time explaining exactly how I performed this research after.
Here is what I came up with in 10 minutes…
Niches (16 new niches)
jobs for seniors
senior volunteer services
Low Competition Keywords (27 hot keywords!)
senior citizen job opportunities, 83 competing pages in Google
jobs for senior citizens, 300 competing pages in Google
careers retirees, 128 competing pages in Google
part time jobs for senior, 127 competing pages in Google
american senior community, 170 competing pages in Google
american senior communities, 296 competing pages in Google
50 plus magazine, 290 competing pages in Google
golden cuisine senior meals, 72 competing pages in Google
senior citizens victoria, 81 competing pages in Google
senior meeting people, 191 competing pages in Google
senior quotes, 283 competing pages in Google
senior discounts restaurants, 71 competing pages in Google
funny senior jokes, 57 competing pages in Google
senior meet people, 105 competing pages in Google
bateman senior meals, 304 competing pages in Google
virtual community online community, 191 competing pages in Google
engineering management online, 292 competing pages in Google
non profit management online, 131 competing pages in Google
att online account management, 49 competing pages in Google
chicago state online, 15 competing pages in Google
long distance miami, 36 competing pages in Google
american pie 2 online, 396 competing pages in Google
arizona college online, 67 competing pages in Google
gaming addiction help, 102 competing pages in Google
christian addiction help, 61 competing pages in Google
food addiction help, 322 competing pages in Google
ab and love handle workout, 14 competing pages in Google
Domain Names (12 available, keyword rich domains)
seniorcitizensjobopportunities.com (407 clicks per month)
jobsforseniorcitizens.org (4396 clicks per month)
americanseniorcommunity.org (260 clicks per month)
americanseniorcommunities.org (3746 clicks per month)
fostergrandparentprogramdirector.com (171 clicks per month)
seniordiscountsrestaurants.com (262 clicks per month)
funnyseniorjokes.com (420 clicks per month)
onlinecommunitytoolkit.com (171 clicks per month)
arizonacollegeonline.com (128 clicks per month)
foodaddictionhelp.net (280 clicks per month)
Brand New Ideas I Would Have NEVER Thought Of (14 new niche ideas)
no shave november
sex sign compatibility
kim kardashian divorce
vitamin D study
bathroom cleaning tips
diablo 3 beta
sons of anarchy
That is 30 new niches, 27 keywords, and 12 domains in 10 minutes of research. That is value based research, that is efficiency, and this was a reflect not of the techniques or strategies I was using, but having access to the right data and the right tool. I am going to explain exactly how I cam up with this keywords, niches and domains however, breaking down each of the sections for clarity.
Research should not have to take you hours per day. Here I have done enough research for a week in 10 minutes, probably more research than most can accomplish in an entire week. Here is how it is done…
How I Uncovered Niches
To find niches, I always use the “relevant keywords” to the side of every search within Jaaxy. I was actually watching TV when I started doing this exercise, and there was a speech on “jobs”. I typed this term into Jaaxy, starting broad and then working more targeted. I instantly got a bunch of ideas, but that just proves how simple the starting point of your research can be. Start with a single word, something that is in front of you, or if you have a niche in mind, start with that. Either way, to start research, you have to come up with a starting point…so do not overthink this aspect of it.
Here is what the “relevant results” look to the side of my jobs keyword search:
You will notice that I pulled some of these exact “niches” into my list. Every search in Jaaxy provides you with relevant ideas (I like to refer to them as potential niche ideas). Let’s look at another search that I did in Jaaxy targeting “online community”
I was able to pull a couple more niches from these “relevant results”. This is something that you should regularly do, keep an eye on relevant niches when doing research for something completely independent. You can never have too many niches in your back pocket!
How I Uncovered Low Competition Keywords
Take your initial keyword idea and plug it in. I typically look at the traffic results, if the number is very high, then you can almost assume that the competition is high. This is likely because the keyword is too broad. If the traffic is 1,000 and under, there is usually limited competition and I click the “Get QSR” button to find out the exact competition. If the keyword is longer tailed, ie, more than 3 words in length, it will typically be a lower competition term.
I suggest that you always aim for under a 400 QSR (Quote Search Results) rank. These are SEO friendly search terms.
Here are the results that came up with my initial “jobs” search. Of these, a few of them had a QSR under the 400 threshold that I trick to stick under.
That is all I do really, I look at the keywords, I click the QSR under one or many of them, and if the QSR is under 400 and relevant to the niche I am promoting, it is a keeper in my book. I know that I can easily rank a keyword with a QSR of less than 400 through article marketing or website content.
How I Uncovered Domain Names
Competition. If the QSR is lower than 400, there is a good chance that the domain is going to be available in the .com or .org TLD (the best choices). These are the domains with value and the ones that you can easily get ranked in Google under the keywords within the domains, can be flipped, or put a website on and sold for an even greater profit.
Here is an example domain search that I performed…
Both the .com and .org are available. If you bought this domain, put a site on it, you would likely be able to get ranked #1 in Google very easily under the term “senior citizen job opportunities” and reap the benefits of the traffic (this is an entire business model for many marketers). Domain flipping is a big business. People earn a lot of money from domains. People leverage keyword rich domain traffic to drive a lot of business.
I am not sure if you are aware of this as well, but I wrote an entire “blueprint” on the domain business and it is offered as a bonus when you join Jaaxy! We currently have a portfolio of 500+ domains that are worth far more than we paid for them. A domain is a low $8 investment compared to the upside potential. Like land, they are not making any more .com or .org domain names.
How I Uncovered Brand New Ideas I Would Have NEVER Thought Of
It’s been a long day, you are flustered and you do not feel like coming up with ideas out of “thin air”. Fortunately you don’t have to as there are many very easy ways to do this. With a few minutes to go in this exercise, I decided to dip me feet into the Brainstorm tab within Jaaxy to see what I could quickly come up with.
You may have noticed that I came up with a pretty big list of niches “I would have never thought of”…and I did so very quickly. This is primarily because the Brainstorm feature within Jaaxy gives me fresh, trending, and new ideas (several times daily!). It just so happens that I pulled these ideas from this tab (as shown below).
It really took very little thought and it took me more time to record the actual niches than it did to write them down. I was 9 minutes into my research when I decided to hit this tab, so I had less than one minute to scramble for niches here to complete the exercise. How did I do?
I hope that I have put things into perspective for you. I spent very little time (10 minutes to be exact) and accomplished a lot in this exercise. I hope you found this revealing and that the next time you go to perform research, you consider taking out a clock and seeing what you can accomplish. I would love to hear your feedback.
Here is a video Jay created outlining just under TWO minutes of research.
People tend to be over analytical by nature when it comes to keyword research. You want to have that perfect keyword that meets all the required specifications and that has the right number of searches, little competition, low page rank sites, blah, blah, blah.
Take it easy on yourself. You are causing a fusion between the left side and right side of your brain that is only going to lead to poor efficiency. The less efficient you become, the less work you will get done.
Today I am going to break up some of the keyword fallacies that are floating around, tell you what data points you should care about, which ones don’t really need to know, and this is going to save you a whole whack of time!
I am going to say this. There are only THREE things that you care about.
(1) How much competition does the keyword have
(2) Does it get enough traffic
(3) Does it make sense to a human being
How much Search Engine Competition
What would you rather do. Compete for rankings under a term that has 100 results in Google or one that has 100,000? There was some rhetoric in that question.
Obviously the one with 100. If you don’t have access to this data or undestand how to find this data, then you should pay close attention here.
There are two ways you can get at the exact number of competing websites for a particular keyword. One is quick (but requires Jaaxy), and another can take quite a bit longer but it is still very effective and does not require the purchase of a tool.
When analyzing a keyword, you want to know exactly how many websites have the exact search term in question within them. To do this, you want to do a quoted search in Google and see how many pages Google has listed under that search term.
Here is an example:
“best guitar for beginner”
OK, so when you type this into Google, click Search you are going to be given the Google Search Results.
Since early 2010, Google stopped giving accurate results #’s for one reason or another (the number above is totally wrong), so to get at the most accurate results, you need to click to the very last page.
Click, click, click…until we reach the last page. Here is what the page looks like if we click the “5″.
There are really only 33 competing sites. This is in fact a great keyword, but if you took Google’s initial results they showed you, you would have thought there were 29,500 sites. This throws off many marketers, but it is good for you now that you know the secret. There are millions of awesome keywords still out there that Google doesn’t want to tell you about.
This is your true competition. You are ONLY competing with 33 sites online for this keyword!
We used to recommend that anything under 5,000 competition would be easy to get 1st page rankings under, but Google has recently done a big dump of duplicate content sites, so this number is now far lower.
To get ranked these days you want a keyword with less than 400 quoted search results. Don’t worry, there are still millions and millions of these terms out there.
Or you can save a lot of time and spare your “clicking” finger by using Jaaxy as we provide the QSR right within the tool. This is simple and efficient and you can quickly get at any QSR for any search that you do right now. This has taken years for us to refine and is very technically sophisticated, but this will literally chop down your research time by hours per week.
Here is an example of the QSR for the query “best guitars children”
This literally took seconds and I quickly know that this keyword will be easy to get ranked under (in terms of SEO). The reason the Jaaxy results was slightly different than the search I did in Google was because the location of the servers that produced the results. Every location in the world will produce a slightly different results usually by a maximum variation of 5, thus the small disparity.
Traffic – Doesn’t Have to Be Much to Be Powerful
Traffic is KING.
Well, that is a part truth, but without traffic you are not going to have people coming to your articles, your website or your blog. Without people, you have no effective way to earn money, capture leads or build a brand.
There are two types of traffic which people can get very confused about. People often times use keyword tools in the wrong way by searching “broad” traffic results. When you do a broad search, you in essence getting data based on every single variation of a search term. For example, if you were searching “how to build a website”, it would take all sorts of subsets of this term into consideration when offering traffic data.
website how to
how to build
This will provide you with very SKEWED data. What you really want to know is the EXACT match type. How many people search the exact term “how to build a website”.
For more clarification on match types, visit Google’s page.
The metrics that I have always followed is more than 100 exact match searches per month. I know this doesn’t sound like a lot, but if you if you set your traffic standards lower, it opens up far more keywords and typically far more relevant, long tailed keywords.
Let’s look at the initial example again.
As you can see, it gets 170 exact searches per month and 36 QSR, so it definitely meets our “greater than 100 clicks per month exact” and “less than 400 QSR” criteria we have laid out. This particular keyword will be very easy to get ranked for within article directories or within your website pages.
Think of it this way…
If you have 100 keywords that you get ranked under on the 1st page that get 100 searches per month, you have access to 10,000 searches. Say 40% of these people click on your site, that is 4,000 clicks every month (48,000 per year)!
So by targeting keywords that are less competitive and may get a few less clicks, you are much more likely to get first page rankings in the search engines.
There is no point in getting rankings under search terms that get 1,000 exact searches per month, but you end up on the 3rd page because of the competition. This will lead to next to no clicks.
So the next metric you need to follow is 100 clicks or more, “exact match” type. You can use the free Google Keyword Tool (make sure exact match is checked off), or you
The Keyword Must Make Sense to a Human
Have you ever been doing keyword research and gotten a really strange keyword…that makes absolutely no sense…that is grammatically incorrect and you wondered who the heck would ever type that term in?
For example, one of the search terms that yield from a guitar search was:
DOESN’T MAKE SENSE: guitar s for beginners
Does this makes sense? No. What is happening here is Google has removed the apostrophe and added a space. The actual kewyord is “guitar’s for beginners” but the most appropriate keyword to target would be:
MAKES SENSE: “guitars for beginners”
Well, you first instinct was correct. If a keyword does not make sense, it is useless. In other words, if someone would not type in a search term because it is peculiar, then chances are no one will ever search it.
Use your intuition. Of times Google will deliver a keyword that is has within it’s database, but doesn’t full make sense. I am not positive how they come up with these terms, but they ARE NOT instantiated by a human search. Chances there are internet “bots” out there searching for things.
So, remember these three keyword metrics to follow. First, your keyword must have less than 400 quoted search results (the lower the better), then your keyword must have more than 100 monthly searches (the higher the better), and finally the keyword must make sense.
And to avoid all the rest of the meaningless JUNK stats.
Yes, there is such a thing as too much information. It is in our nature to be too analytical, especially when it comes to making decisions that could potentially impact our business a livelihoods. BUT, do not become a over-analytical, end up accomplishing nothing, chart reading maniac.
The metrics I listed about are the main ones and you can get away with JUST looking at competition and traffic if you wanted to.
To your keyword hunting efficiency,
People often have the misconception of what qualifies a keyword as being quality, so I am going to hopefully help clarify this once and for all.
Over the years I have dealt with 1,000′s of PPC campaigns and likely a simlilar number of SEO campaigns (on site and off site). The focal point of these campaigns was, you guessed it, KEYWORDS.
First though, what is a keyword?
My definition will make it much easier to understand than some of the convuluted “marketing speak” definitions out there. A keyword is a term that someone searches when they are looking for something.
Nothing more, nothing less. Don’t trick yourself into thinking a keyword is something more complex than it actually is.
How bout’ an example of keyword research?
For more clarification, I want to walk you through a couple of examples that are niche related. I want to start with a clean palette though and start the process without a niche. Then I will work my way towards finding “qual ity keywords”.
I am going to grab a word from one of my past sentences, “palette”. Let’s see what we can come up with:
A totally random search and I have 3 pretty good starting points for niches. The keywords are “not” quality yet though, so lets choose a niche and refine our search here. I will pick something I don’t know ANYTHING about (I hope not), “make up”.
I chose to elaborate on the term “eyeshadow palette” so I clicked on the term in Jaaxy. Here are the corresponding results.
Wow…that is a lot of search results relating to eyeshadow palletes. In fact, I added this to a keyword list to see what my anticipated traffic numbers (monthly) could be if I ranked on the first page of Google for all of these terms.
1348 average searches per month to my “make up” site. These terms will also be very easy to get ranked under, I can tell by looking at the QSR (Quoted Search Results). Quoted search results determine how many rankings in Google and I recommend that you find keywords with under 400 QSR. Let’s take a look at some of the results for the “eyeshadow pallette” keywords and see if they make the QSR cut.
They ALL make the cut!
Value of this research: $1500
If you were to pay for this type of traffic, you could expect to easily spend $1300-$1500 per month. If you spent some time creating content relevant to this on your website or through article marketing efforts, you could get ranked under these terms.
These are “quality” search terms. They have minimal competition (under 400 competiting websites in the world), get a good amount of exact search traffic (over 100 searches per month), and they are all relevant to my [gulp], make up campaign.
I even quickly found a couple of great domains (using the Find Domain function) that I could buy.
largeeyeshadowpalette.com (was available when I wrote this)
180eyeshadowpalette.com (was available when I wrote this)
brighteyeshadowpalette.com (was available when I wrote this)
Below is an example of the domain search function in Jaaxy that I used to quickly scan domains to see their availability.
You could buy these domains and (a) resell them on the domain marketplace (like flippa.com) for a profit. You could probably fetch $50+ for each of these domains if you have good sales copy and you have the right buyer. That is a profit of $40 per domain.
OR you could build mini-sites on these domains and secure the top rankings in search engines like Google because you have the “keyword rich” domain. Once these sites start getting rankings and traffic you could either flip them (for several $100 depending on traffic), or you could monetize them through advertising, capturing leads, or selling “make-up related” products on them.
A Quick Overview of a Quality Keyword
Here are the question that you need to answer when assessing the quality of a keyword.
(1) Is it relevant to your niche? If you don’t have a use for the keyword, then there is no point in using it. For many people that write about various topics, this is not as critical as they just search for a quality keyword regardless of the niche.
(2) What is the search engine competition? If you are using Jaaxy, you can quickly assess this by looking at the QSR. This reveals exactly how many pages in Google there are competing with you. If there are under 5,000, you can typically get a decent ranking but I usually aim for under 400 QSR. There are many more keywords out there that have limited competition than you problem think (millions!). The lower the QSR the better.
(3) How much traffic does the keyword get? First, you want to make sure that your are searching for EXACT search traffic. This will be the most accurate traffic numbers that you can use at is the “bare minimum” traffic that you can expect out of a keyword. If the keyword has more than 100 searches monthly, then it is a good one. The higher the better.
Those are really the only 3 metrics that you should concern yourself with when doing research. Don’t over think keyword research or you will waste far too much time “analyzing” and not enough time “doing”.
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