When I am doing keyword research, I don’t like the idea of potentially missing keywords.
Jaaxy is wonderful for finding keywords, but when doing research you want to be as thorough as you can, truly seeking out every last corner of your niche. In other words, finding every keyword gem that is out there (and there are lots of them left).
Because of this, I would like to share a keyword research technique with you that I have been using for about a year and a half…ever since the rollout of Google Instant. It is very easy to do, and very easy to conquer an entire niche of keywords.
There are 2 tools that you need for this research technique:
(1) A keyword tool (ideally Jaaxy)
(2) Google Instant
That is it. Most of us have a keyword tool, and if you are reading this, you could very well have access to Jaaxy.
Finding the initial core search term.
If your niche is promoting keyword research tools, you might want to start with the core term “keyword”.
As you can see, when I type in a search term, Google Instant starts giving me suggestions. It typically shows the “most popular” searches first, in this case the term “keyword tool” was the most popular extension of the term keyword.
I then dump this keyword in Jaaxy…
I get thirty very targeted results. You can see the little icons beside some of these search terms and this is because I have saved them to a keyword list. This is the initial process. Choose a root keyword that is relevant to your niche so you have a starting point.
I want to look at another example here just for clarification purposes. I have an android phone (the Samsung Nexus, not too bad!), so I am going to do the exact same thing here. Start with a Google Instant search…
OK, it looks like “android phone reviews” is the most popular. My next step is dumping this search term into Jaaxy.
I have a bunch of keywords. But this is just the start of this technique!
Walking through the alphabet
The next thing we are going to do is go through the entire alphabet with our root search term. In the case of the example above, these root terms are “keyword” and “android phone”. We are going to start by typing the letter “a” next to the search term. Remember, Google Instant will give you the most popular searched terms first.
Let’s look at what “keyword a” gives us in Google Instant:
What I want to do now is walk through some of the terms related to “a”. I usually choose ones that I am interested in, in this case I chose “keyword analysis”. I then plugged this into Jaaxy. Here is what I get…
Some more excellent keywords (I have indicated some really low competition ones with red arrows). I have only search ONE term under the FIRST letter as well. If you walk through the entire alphabet in this same fashion, you are going to get a ton more results. Go through the “b” terms, then the “c” terms, etc.
**Note that everything within Google instant is not going to be in keyword tools. Google Instant is sometimes much more current as keyword data can be a month delayed. Google instant also does produce search terms that don’t get searched, so sometimes this will be the case. The key is leveraging every keyword possiblity here.
Storing your research into a list (search terms)
As you can see, there is a green icon next to many of the search terms. This is because I am storing a lot of the ones that I want to use to a keyword list in Jaaxy. I recommend that you do this during all of your keyword research. It allows you to revisit awesome keywords at any time you like in the future!
Just a little tip!
The “Before” Keyword Variation
There is another way to utilize Google Instant to get at keywords, this time instead of using the alphabet after the search term, we are going to use it before the search term. Note that this time you DO NOT want to put a space between the letter and the keyword.
In the example of “android phone” targeting the letter “b”, you would type in a “b” before “android phone” (make sure that it is already in the search).
Here is what I mean:
I then take the first term “best android phone” and plug that into Jaaxy. Who would have figured, several more low competition keywords!
As you can see, I have added more keywords to my list. In just a few searches and two letters in the alphabet, I have a ton of awesome terms. Imagine the potential if I walked through the entire alphabet? This is just the start of the keyword opportunities!
You move onto the next “root” keyword after you have completed one. To be completely honest with you, YOU SHOULD NEVER run out of keyword ideas if you do this. I know I could find keywords for a lifetime using this technique alone.
To never being stuck with keywords again,