What Metrics You Need to Understand For Keyword Research

Written by Kyle. Posted in Jaaxy News, Keyword Research

People tend to be over analytical by nature when it comes to keyword research. You want to have that perfect keyword that meets all the required specifications and that has the right number of searches, little competition, low page rank sites, blah, blah, blah.Keyword Research Metrics

Take it easy on yourself. You are causing a fusion between the left side and right side of your brain that is only going to lead to poor efficiency. The less efficient you become, the less work you will get done.

Today I am going to break up some of the keyword fallacies that are floating around, tell you what data points you should care about, which ones don’t really need to know, and this is going to save you a whole whack of time!

I am going to say this. There are only THREE things that you care about.

(1) How much competition does the keyword have
(2) Does it get enough traffic
(3) Does it make sense to a human being

How much Search Engine Competition

What would you rather do. Compete for rankings under a term that has 100 results in Google or one that has 100,000? There was some rhetoric in that question.

Obviously the one with 100. If you don’t have access to this data or undestand how to find this data, then you should pay close attention here.

There are two ways you can get at the exact number of competing websites for a particular keyword. One is quick (but requires Jaaxy), and another can take quite a bit longer but it is still very effective and does not require the purchase of a tool.

When analyzing a keyword, you want to know exactly how many websites have the exact search term in question within them. To do this, you want to do a quoted search in Google and see how many pages Google has listed under that search term.

Here is an example:

“best guitar for beginner”

OK, so when you type this into Google, click Search you are going to be given the Google Search Results.

Google gives bad resultsSince early 2010, Google stopped giving accurate results #’s for one reason or another (the number above is totally wrong), so to get at the most accurate results, you need to click to the very last page.


Google Page Numbers

Click, click, click…until we reach the last page.  Here is what the page looks like if we click the “5″.

Google Last Page

There are really only 33 competing sites.  This is in fact a great keyword, but if you took Google’s initial results they showed you, you would have thought there were 29,500 sites.  This throws off many marketers, but it is good for you now that you know the secret.  There are millions of awesome keywords still out there that Google doesn’t want to tell you about.

This is your true competition. You are ONLY competing with 33 sites online for this keyword!

We used to recommend that anything under 5,000 competition would be easy to get 1st page rankings under, but Google has recently done a big dump of duplicate content sites, so this number is now far lower.

To get ranked these days you want a keyword with less than 400 quoted search results. Don’t worry, there are still millions and millions of these terms out there.

Or you can save a lot of time and spare your “clicking” finger by using Jaaxy as we provide the QSR right within the tool. This is simple and efficient and you can quickly get at any QSR for any search that you do right now. This has taken years for us to refine and is very technically sophisticated, but this will literally chop down your research time by hours per week.

Here is an example of the QSR for the query “best guitars children”

Instant Quoted Search Result (QSR) Example

This literally took seconds and I quickly know that this keyword will be easy to get ranked under (in terms of SEO).  The reason the Jaaxy results was slightly different than the search I did in Google was because the location of the servers that produced the results.  Every location in the world will produce a slightly different results usually by a maximum variation of 5, thus the small disparity.

Traffic – Doesn’t Have to Be Much to Be Powerful

Traffic is KING.

Well, that is a part truth, but without traffic you are not going to have people coming to your articles, your website or your blog. Without people, you have no effective way to earn money, capture leads or build a brand.

There are two types of traffic which people can get very confused about. People often times use keyword tools in the wrong way by searching “broad” traffic results. When you do a broad search, you in essence getting data based on every single variation of a search term. For example, if you were searching “how to build a website”, it would take all sorts of subsets of this term into consideration when offering traffic data.

build website
website how to
how to build
to build
a website

This will provide you with very SKEWED data. What you really want to know is the EXACT match type. How many people search the exact term “how to build a website”.

For more clarification on match types, visit Google’s page.

Keyword Match Types Defintions

The metrics that I have always followed is more than 100 exact match searches per month. I know this doesn’t sound like a lot, but if you if you set your traffic standards lower, it opens up far more keywords and typically far more relevant, long tailed keywords.

Let’s look at the initial example again.


Instant Quoted Search Result (QSR) Example

As you can see, it gets 170 exact searches per month and 36 QSR, so it definitely meets our “greater than 100 clicks per month exact” and “less than 400 QSR” criteria we have laid out.  This particular keyword will be very easy to get ranked for within article directories or within your website pages.

Think of it this way…

If you have 100 keywords that you get ranked under on the 1st page that get 100 searches per month, you have access to 10,000 searches. Say 40% of these people click on your site, that is 4,000 clicks every month (48,000 per year)!

So by targeting keywords that are less competitive and may get a few less clicks, you are much more likely to get first page rankings in the search engines.

There is no point in getting rankings under search terms that get 1,000 exact searches per month, but you end up on the 3rd page because of the competition. This will lead to next to no clicks.

So the next metric you need to follow is 100 clicks or more, “exact match” type. You can use the free Google Keyword Tool (make sure exact match is checked off), or you

The Keyword Must Make Sense to a Human

Have you ever been doing keyword research and gotten a really strange keyword…that makes absolutely no sense…that is grammatically incorrect and you wondered who the heck would ever type that term in?

For example, one of the search terms that yield from a guitar search was:

DOESN’T MAKE SENSE: guitar s for beginners

Does this makes sense? No.  What is happening here is Google has removed the apostrophe and added a space.  The actual kewyord is “guitar’s for beginners” but the most appropriate keyword to target would be:

MAKES SENSE: “guitars for beginners”

Well, you first instinct was correct. If a keyword does not make sense, it is useless. In other words, if someone would not type in a search term because it is peculiar, then chances are no one will ever search it.

Use your intuition. Of times Google will deliver a keyword that is has within it’s database, but doesn’t full make sense. I am not positive how they come up with these terms, but they ARE NOT instantiated by a human search. Chances there are internet “bots” out there searching for things.

So, remember these three keyword metrics to follow. First, your keyword must have less than 400 quoted search results (the lower the better), then your keyword must have more than 100 monthly searches (the higher the better), and finally the keyword must make sense.

And to avoid all the rest of the meaningless JUNK stats.

Yes, there is such a thing as too much information. It is in our nature to be too analytical, especially when it comes to making decisions that could potentially impact our business a livelihoods.  BUT, do not become a over-analytical, end up accomplishing nothing, chart reading maniac.

The metrics I listed about are the main ones and you can get away with JUST looking at competition and traffic if you wanted to.

To your keyword hunting efficiency,

Jaaxy.com Co-owner

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I have owned businesses within the online world since 2002 and been a regular contributor to many blogs, including regularly within WealthyAffiliate.com and StreetArticles. I primarily write about topics related to keyword research, pay-per-click marketing, content development, and online business.

Comments (24)

  • Craig
    September 7, 2011 at 5:13 pm |

    I like the content Kyle. It’s a variation on what we have been learning all along. Nice to see the numbers are changing a bit. The lower search volume and many keywords makes sense. Sounds like a lot of work though. But hey, it beats working for someone else. Thanks.

    P.S. Better spend a bit of time proofreading.

  • Dayana
    October 8, 2011 at 10:13 am |

    You have just made the keyword research process very easy for me! Thanks Kyle!

  • Memkaw
    October 23, 2011 at 2:02 am |

    Hi, good info. You are talking about looking for QSR for competition, but you here seo experts that doesnt matter. What Matters is first page results. Does they have High PR? How many backlinks, onpage, are there to much gov, edu sites. What are your thoughts about that?

    • Kyle
      October 24, 2011 at 10:14 pm |


      SEO experts are still telling people to pay for backlinks, to have keyword density of 1-2%, and are not getting near the rankings that you can acquire using the techniques that we teach. We are teaching keyword techniques that work now, not last week and are basing all of our data and metrics on real life case studies that we have done (more to come BTW). If you target search terms that have low QSR (Quoted Search Results), you will get ranked. Edu, Gov, PR, and backlinking strategies in general are all old school techniques that no longer carry any real SEO weight. If you see someone charging and they are still preaching about that sort of stuff, save your money! :)

      • natt
        December 27, 2011 at 9:16 pm |

        Hi Kyle, very inspirating post.
        So, did you mean nothing to do with the pagerank?

  • October 24, 2011 at 10:13 am |

    A lot of us marketers are big on SEO but not the people. I think if a keyword is titled in a way that makes sense to people, you have a winner.

    These three metrics work. My articles are doing well.

    • Kyle
      October 24, 2011 at 10:16 pm |


      I couldn’t agree more. Keyword tools and people teaching many facets of SEO try to make things more complex than they are, often time teaching and utilizing techniques that are no longer current and basis their decisions off of data that really does not matter. Jaaxy weeds out the data you don’t need, leaving tidy, clean, but technically sophisticated results that will lead to far better search engine rankings simply by being “in the know”.

  • October 24, 2011 at 10:29 am |

    Thanks, Kyle and Carson. I would have to keep this vital info for future use and record purposes.

  • beno
    October 24, 2011 at 12:09 pm |

    Thanks Kyle,
    That’s another great boost for newcomers like me. You make it look so easy but it is infact very high-level logic. I’ll use it.

  • Chris
    October 24, 2011 at 1:10 pm |

    I couldn’t agree more with this research process. I’ve actually been using Jaaxy now for a few weeks and it’s invaluable to me. My article are now all getting ranked on the first page of the search engines. Best money I’ve ever spent on a Keyword Tool by far. Thanks guys.

  • lot
    October 24, 2011 at 1:18 pm |

    Hello Kyle,you have simplified keyword research for me.Better than those I have read so far.Thanks.

  • Cargo
    October 24, 2011 at 9:44 pm |

    Love the article kyle. I have learned a lot from you and continue to learn more and more everyday.

    Thanks again for this awesome article on keywords.

  • Margo Coufos
    October 25, 2011 at 7:48 am |

    I am a newbie, and I have to say that was the thoroughly enjoyed reading your info about keywords, at last somesone spells it out so simply. Very motivating, which will push me further to keep moving forward. I will signing for Jaaxy

    • Kyle
      October 25, 2011 at 9:49 am |

      @Margo Coufos

      Glad I could help you out…it is our goal to continue to deliver quality and timely information about keyword and market research here at Jaaxy. ;)

  • Pat
    October 26, 2011 at 9:11 am |

    Great article, especially for a newbie.

    A question: Don’t I still need to do backlinking to get on page one of Google?
    Or will doing what you said in this article be enough to get me there?


    • Kyle
      October 28, 2011 at 10:58 pm |


      Backlinking is not the same as it used to be. The first key is writing quality content. Content that people share, engage in, and ultimately benefit from. Google is very smart now in determining the LSI qualities in an article, blog post, or website page…and can determine if it is real content or whether it has been spun or keyword stuffed. Also, PR backlinks, linkwheels, spun articles linking back to yours, etc…those are a thing of the past and people that are still teaching that sort of stuff are teaching outdated info.

  • Hrudendu Patnaik
    October 26, 2011 at 11:46 pm |

    Very informative.
    These three metrics stands good for PPC or it is for article marketing.
    Please clarify.


    • Kyle
      October 28, 2011 at 11:00 pm |


      You could use the same metrics for PPC, but they have no bearing on the real competition. This competition is base on natural listings, not paid listings…. For PPC, your focus should be on the quality of the keyword and how relevant it is to your lander. The flow of relevance.

  • funny
    October 28, 2011 at 10:44 am |

    But after clicking the last page, I see more and more pages. There are not only 5 pages there much more…. how can I jump directly to the last page?

    • Kyle
      October 28, 2011 at 10:51 pm |


      If you reach page 40 and there are still results, there are far too many to get solid rankings under. Jaaxy reveals the actual results instantly when you do a keyword research, thus revealing the “actual” competition that you have. A huge time saver…

  • @trafficsource
    October 30, 2011 at 8:29 am |

    Such a shame this tool is only available to pull USA data. I would be interested if you could select the country or the google search engine relevant to your niche, like google.co.uk

    • Kyle
      October 31, 2011 at 1:06 pm |


      It pulls traffic data worldwide, but you cannot specifically choose the search engine. The traffic numbers are based on global traffic. When you market a website, you are typically looking to know how much global traffic you are getting anyways, as when you SEO a site into Google, you are going to be ranked most likely under the .com, .ca, co.uk, etc…the traffic is not US data only like many of the tools out there.

  • MemKaw
    October 31, 2011 at 9:21 am |

    Hey Kyle,

    I have been looking for a good keyword tool for a while now. Hope this is it. As for the bonus?…Can I sign up for the tool today and get the bonus or do I have to wait to tomorrow?

    • Kyle
      October 31, 2011 at 1:07 pm |


      Yes, if you sign-up today, you will still get the bonus. :) I think you will thoroughly enjoy using Jaaxy and will be very happy with the service!

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