This is What 10 Minutes of Research Looks Like.

Written by Kyle. Posted in Competition Research, Domains, Keyword Research

People spend hours, days and even months researching for their campaigns.  They get stuck coming up with niches.  They have no ideas how to break down a niche.  They don’t know how to find a good domain name.  They are not sure where to generate ideas.this is what 10 minutes of research looks like

Because of this, I wanted to do a time based exercise.  Starting right now, I am going to spend 10 minutes using Jaaxy to see how much research I can accomplish.  I will document exactly what I do.  I am going to break these down into 5 lists (below) and then I will spend some time explaining exactly how I performed this research after.

Here is what I came up with in 10 minutes…

Niches (16 new niches)

jobs for seniors
internet marketing
event planning
senior volunteer services
foster grandparents
senior meals
online communities
social networking
online harassment
arizona college
gaming addiction
food addiction
sex addiction
video gaming
shopping addiciton

Low Competition Keywords (27 hot keywords!)

senior citizen job opportunities, 83 competing pages in Google
jobs for senior citizens, 300 competing pages in Google
careers retirees, 128 competing pages in Google
part time jobs for senior, 127 competing pages in Google
american senior community, 170 competing pages in Google
american senior communities, 296 competing pages in Google
50 plus magazine, 290 competing pages in Google
golden cuisine senior meals, 72 competing pages in Google
senior citizens victoria, 81 competing pages in Google
senior meeting people, 191 competing pages in Google
senior quotes, 283 competing pages in Google
senior discounts restaurants, 71 competing pages in Google
funny senior jokes, 57 competing pages in Google
senior meet people, 105 competing pages in Google
bateman senior meals, 304 competing pages in Google
virtual community online community, 191 competing pages in Google
engineering management online, 292 competing pages in Google
non profit management online, 131 competing pages in Google
att online account management, 49 competing pages in Google
chicago state online, 15 competing pages in Google
long distance miami, 36 competing pages in Google
american pie 2 online, 396 competing pages in Google
arizona college online, 67 competing pages in Google
gaming addiction help, 102 competing pages in Google
christian addiction help, 61 competing pages in Google
food addiction help, 322 competing pages in Google
ab and love handle workout, 14 competing pages in Google

Domain Names (12 available, keyword rich domains)

seniorcitizensjobopportunities.com (407 clicks per month)
jobsforseniorcitizens.org (4396 clicks per month)
americanseniorcommunity.org (260 clicks per month)
americanseniorcommunities.org (3746 clicks per month)
fostergrandparentprogramdirector.com (171 clicks per month)
seniordiscountsrestaurants.com (262 clicks per month)
funnyseniorjokes.com (420 clicks per month)
onlinecommunitytoolkit.com (171 clicks per month)
arizonacollegeonline.com (128 clicks per month)
foodaddictionhelp.net (280 clicks per month)

Brand New Ideas I Would Have NEVER Thought Of (14 new niche ideas)

no shave november
sex sign compatibility
kim kardashian divorce
nfl odds
droid bionic
blood sugar
vitamin D study
lady gaga
bathroom cleaning tips
yahoo mail
diablo 3 beta
google checkout
sons of anarchy

That is 30 new niches, 27 keywords, and 12 domains in 10 minutes of research.  That is value based research, that is efficiency, and this was a reflect not of the techniques or strategies I was using, but having access to the right data and the right tool.  I am going to explain exactly how I cam up with this keywords, niches and domains however, breaking down each of the sections for clarity.

Research should not have to take you hours per day.  Here I have done enough research for a week in 10 minutes, probably more research than most can accomplish in an entire week.  Here is how it is done…

How I Uncovered Niches

To find niches, I always use the “relevant keywords” to the side of every search within Jaaxy.  I was actually watching TV when I started doing this exercise, and there was a speech on “jobs”.   I typed this term into Jaaxy, starting broad and then working more targeted.  I instantly got a bunch of ideas, but that just proves how simple the starting point of your research can be.  Start with a single word, something that is in front of you, or if you have a niche in mind, start with that.  Either way, to start research, you have to come up with a starting point…so do not overthink this aspect of it.

Here is what the “relevant results” look to the side of my jobs keyword search:

Relevant items next to job search

You will notice that I pulled some of these exact “niches” into my list.  Every search in Jaaxy provides you with relevant ideas (I like to refer to them as potential niche ideas).   Let’s look at another search that I did in Jaaxy targeting “online community”

Relevant Keywords - Learning Commnity

I was able to pull a couple more niches from these “relevant results”.  This is something that you should regularly do, keep an eye on relevant niches when doing research for something completely independent.  You can never have too many niches in your back pocket! :)

How I Uncovered Low Competition Keywords

Take your initial keyword idea and plug it in.  I typically look at the traffic results, if the number is very high, then you can almost assume that the competition is high.  This is likely because the keyword is too broad.  If the traffic is 1,000 and under, there is usually limited competition and I click the “Get QSR” button to find out the exact competition.  If the keyword is longer tailed, ie, more than 3 words in length, it will typically be a lower competition term.

I suggest that you always aim for under a 400 QSR (Quote Search Results) rank.  These are SEO friendly search terms.

Here are the results that came up with my initial “jobs” search.  Of these, a few of them had a QSR under the 400 threshold that I trick to stick under.

uncovering niches through the relevant results

That is all I do really, I look at the keywords, I click the QSR under one or many of them, and if the QSR is under 400 and relevant to the niche I am promoting, it is a keeper in my book.  I know that I can easily rank a keyword with a QSR of less than 400 through article marketing or website content.

How I Uncovered Domain Names

Competition.  If the QSR is lower than 400, there is a good chance that the domain is going to be available in the .com or .org TLD (the best choices).  These are the domains with value and the ones that you can easily get ranked in Google under the keywords within the domains, can be flipped, or put a website on and sold for an even greater profit.

Here is an example domain search that I performed…

Domain Search - Finding high quality domains

Both the .com and .org are available.  If you bought this domain, put a site on it, you would likely be able to get ranked #1 in Google very easily under the term “senior citizen job opportunities” and reap the benefits of the traffic (this is an entire business model for many marketers). Domain flipping is a big business.   People earn a lot of money from domains.   People leverage keyword rich domain traffic to drive a lot of business.

I am not sure if you are aware of this as well, but I wrote an entire “blueprint” on the domain business and it is offered as a bonus when you join Jaaxy!   We currently have a portfolio of 500+ domains that are worth far more than we paid for them.  A domain is a low $8 investment compared to the upside potential.  Like land, they are not making any more .com or .org domain names.

How I Uncovered Brand New Ideas I Would Have NEVER Thought Of

It’s been a long day, you are flustered and you do not feel like coming up with ideas out of “thin air”.  Fortunately you don’t have to as there are many very easy ways to do this.  With a few minutes to go in this exercise, I decided to dip me feet into the Brainstorm tab within Jaaxy to see what I could quickly come up with.

You may have noticed that I came up with a pretty big list of niches “I would have never thought of”…and I did so very quickly.  This is primarily because the Brainstorm feature within Jaaxy gives me fresh, trending, and new ideas (several times daily!).   It just so happens that I pulled these ideas from this tab (as shown below).

brainstorming new niches

It really took very little thought and it took me more time to record the actual niches than it did to write them down.  I was 9 minutes into my research when I decided to hit this tab, so I had less than one minute to scramble for niches here to complete the exercise.  How did I do? :)


I hope that I have put things into perspective for you.   I spent very little time (10 minutes to be exact) and accomplished a lot in this exercise.  I hope you found this revealing and that the next time you go to perform research, you consider taking out a clock and seeing what you can accomplish.  I would love to hear your feedback.


Co-Owner Jaaxy.com

Here is a video Jay created outlining just under TWO minutes of research.

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I have owned businesses within the online world since 2002 and been a regular contributor to many blogs, including regularly within WealthyAffiliate.com and StreetArticles. I primarily write about topics related to keyword research, pay-per-click marketing, content development, and online business.

Comments (19)

  • Danny
    November 4, 2011 at 10:01 am |

    This is very cool, however I was a little disappointed becuase I thought you were doing a 10-minute video showing how you personally use the product and obtained all those good ideas.

    I’m skeptical of keyword research products because, just like Google’s free product, they usually spit out all kinds of data and I can never figure out how to extract anything useful (like the information above).

    I’m impressed but not convinced I could reproduce your results.

    • Kyle
      November 4, 2011 at 12:46 pm |


      That is why there are data points that make the data meaningful, such as QSR, SEO Score and KQI. Yes, data is just date unless it can be meaningful and that is why we encourage you to follow the traffic and QSR keyword metrics within the tool.

  • Pasi
    November 4, 2011 at 10:07 am |

    Yes, yes and yes, i will definitely buy this one.

  • November 4, 2011 at 11:16 am |

    Another look at just how simple and easy it can when using quality keyword research tools.

    I’m thinking of how effective it would be, The simple concept is to target just the one broad niche with countless satellite sites.

    If you were to build your real state on just niche using Jaaxy to harvest a crop of keywords… just how big you could grow it.

  • Cajetan
    November 4, 2011 at 1:46 pm |

    I would like to join the online marketing team. Please help me hook up

    • Kyle
      November 4, 2011 at 3:19 pm |


      There will be an affiliate program rolled out to members next week.

  • Denny
    November 4, 2011 at 2:25 pm |

    Jaaxy looks very good for finding keywords and niches. But once done, the hard part begins. Now you have to get content that will captivate the visitor. Then you have to find products and services that can actually help the visitor. Finding the niches without any content, products or services frustrates the affiliate.

    • Kyle
      November 4, 2011 at 3:18 pm |


      It is a research tool, not an employee. There are ways to get work done that you don’t want to do…like writing content. You can do this through outsourcing. Success requires hard work, we will never understate that. Jaaxy simplifies the research process and saves you time there.

  • Ron the Doubter
    November 4, 2011 at 2:34 pm |

    I agree with Danny. I was fully expecting a 10 minute video showing us how you found all this data. You can say that it took you 10 minutes to get all this data when it actually took you an hour or two. In this hypey industry, who knows?

    Sorry, but if there is anything I’ve learned online is that you should take people’s claims with a grain of salt. If you had done a 10 minute video showing the entire process, then the claims above would be fully validated.

    • Kyle
      November 4, 2011 at 3:16 pm |


      Fair enough, we have a relevant video that we will embed at some point today. I could have done more research than this in 10 minutes to be honest with you but I had to spend some time recording my findings. :)

  • Krishna
    November 5, 2011 at 4:01 am |

    Hello Kyle,

    Looking at your data, I had a few questions. First, does your tool take the search volume into account? I took 3 keywords at random your tool returned and checked them via the google keyword tool and here is what I found :
    senior citizen job opportunities – 58 searches per month

    american senior community – 58 searches again

    bateman senior meals – 91 searches per month

    All the searches are exact matches.

    As you can see, the search volume is really low. Thats probably why they are low competition keywords in the first place.

    And how exactly does your tool measure competition? Does it take PR, quality and quantity of backlinks into account or simply a search of the keyword done in quotes?

    Also is there anything in your tool that indicates the commercial viability of the keyword in question – whether it can be monetized easily or not?



    • Kyle
      November 5, 2011 at 11:50 am |


      Highly relevant, low volume search terms do have limited competition in many cases. This data you grabbed is based on Google data alone, which by itself is not entire accurate. Sometimes they have inflationary issues with the traffic numbers, sometimes deflationary. We pull traffic data from all three search engines (Google, Yahoo, Bing) and run sophisticated algorithms to produce traffic and competition numbers that are much more realistic and the diversified traffic you could receive.

      Our tool measures competition by looking at the search engines and find out exactly how many pages have that exact search term on it (the real competition). PR and backlinks are data search engine ranking models and no longer apply to getting good rankings. A PR 0 site can beat out a PR 7 site under the same search terms. That is a content quality and content metrics discussion, but these are the facts. Jaaxy gives you an instant gauge of keywords that you can achieve quality rankings under.

      Commercial viability is a useless piece of data that we have left out for a reason, it is a distraction and will no lead to any further success. Viability for conversions is based on the flow of relevance between the keyword => website => the the positioning of hte product offering. A keyword tool could in no way predict this and the MSN commercial intent was a hoax from the start.

  • Craig
    November 7, 2011 at 7:59 am |

    Interesting tool. I also had similar queries to krishna’s, and i particularly find the answer interesting..that it pulls data from yahoo, bing and google.
    really can’t wait to join wealthy affiliates, need to collect the starting capital though..

  • Fred
    November 7, 2011 at 5:49 pm |

    Was the video that Ron asked for ever made available? If so, what the is the URL so I can check it out?

    • Kyle
      November 9, 2011 at 12:28 am |


      The video has just been added. Sorry abou tthe delay, we just had to get it up on Youtube. It outlines finding a niche, keywords, and a domain in under 2 minutes. A quick example of the utility of the Jaaxy search component.

  • Scott
    November 11, 2011 at 6:06 pm |

    I read that Jaaxy is pulling the keyword numbers from Google’s own keyword tool but I am seeing huge discrepancies between it and Google’s own keyword data.

    For example, in the above video, Jaaxy shows exact term “job” gets over 900k searches a month yet the Google keyword tool shows just 60k a month.

    Why the difference?

    • Kyle
      November 14, 2011 at 12:26 am |


      Google’s data alone is not 100% accurate for search engines. We have taken into consideration Bing, Yahoo & Google and leverage data from all sources. We have also done extensive comparative data benchmarking to attain and algorithm that produces the most accurate search results possible. Sometimes Google Keyword Tool data is inflated far too high, sometimes it is too low. That is why other sources are required along with calclulations to produce a more accurate number. I have seen many search terms in the Google External Tool lately that make absolutely no sense, yet are getting 60K+ searches per month. Impossbile!

  • Miche
    November 21, 2011 at 2:35 pm |

    This is a very cool case study.

    I mainly use EZA to find new niches and try to be viral as possible.

    How about competition? How do you find out how much competition there is?

    • Kyle
      November 22, 2011 at 8:40 pm |


      You can view the EXACT number of pages you are competing with right within Jaaxy (the QSR field). This is a quick and easy way to determine how much competition a keyword has and then you can assess whether or not it will be good for SEO. Anything under a QSR is a good score for SEO purposes.

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