Posts Tagged ‘keyword metrics’
This is Kyle, co-founder of Jaaxy.com.
Today I want to discuss a few things with you and give you some perspective on what Jaaxy is and why you should consider making Jaaxy your keyword tool of choice.
With all the keyword toys out there, it can be tough to decide which keyword tool is best for you. I know, I was a keyword and research tool consumer for a number of years, in fact since 2002 when I started out and I was using the old Overture tool to find out what keywords my competition was bidding on.
Like the Internet, the keyword market and the reason we use keywords has evolved. The problem is that many keyword tools have not kept up, some have tried and failed, and others have done a mediocre job at best.
Even the big companies like Google are starting to deliver crazy results that are often times inflated. I know it is hard to believe, but the “Do no evil” think went a little far.
Most keyword tools have relied entirely on Google results in the past, and if you weren’t aware, many of the top tools no longer work online because Google has recently done a grandiose suspension of accounts that were used to access this date.
This means that most keyword tools either don’t work, or they are using outdated data from their database (some of it could be a year or more old!).
I don’t know about you, but I am not interested in using outdated data!
How does Jaaxy come up with our search and traffic numbers?
We have done extensive research through comparative data testing and have come up with an algorithm that utilizes data from all Search Engines (not just Google) to reveal search data that is far closer to the “real” numbers.
We don’t care about graphs, we don’t show you fluff, and we don’t let you fool yourself into “over analyzing” data that is meaningless.
When we add a new feature or a new tool within Jaaxy, the first question we ask is why. We don’t say “it would look cool if there was a graph there”, instead we rephrase this “how will it benefit the user to have a graph there”. If it is just for show (like most tools out there), then we don’t add it.
There are only a few metrics that are really important to an online business and I think that sometimes people are led to believe otherwise.
Seriously, what keyword metrics do you care about as an online marketer? Think about it…
Traffic. Yes of course. There is one of them.
Competition. Yes, absolutely.
Those are the main ones. Trends, graphs, website analysis, and any other sort of data is secondary and often times confuses the matter.
Because of this, we have invested a lot of time and technical resources creating a sophisticated research system that does an wonderful job of getting at these pieces of data…and doing so in an efficient matter.
Let’s look at the main keyword data points within Jaaxy…
You will notice that I have indicated the main two items within the search.
Monthly Searches: This is traffic, this is the estimated traffic, and if you can get a top 3 search result in the Google rankings, you can acquire a good deal of Monthly Searches that is outlined (up to 60%). One thing that I want to emphasize is the fact that traffic is not the be all end all…I often times seek out competition metrics before traffic ones. If you can’t get a good ranking, traffic has absolutely no meaning…that is, it is better to have 10 first page rankings under keywords that get 100 searches per day, than it is to have 2nd page rankings under keywords that get 1,000′s of searches per day. People rarely make it to the 2nd page!
QSR: This is the competition. Jaaxy has an innate ability to find your exact competition quickly and deliver directly to you within the tool. Your goal when doing research is to aim for keywords with under 400 QSR, this means less than 400 competing pages in Google. In the above case, the search term “best keyword research tool 2010” is a wonderful keyword because it only has 41 competing pages in Google. This would be an easy to rank keyword.
KQI: And for those of you that want quick visuals, we have included an extra column called KQI, or Keyword Quality Index. I love using this as it allows me to quickly scan a list of keywords and visually find the ones that are more likely to be better keywords. KQI is based on traffic volume, competition, and estimated ranking results…thus giving you a powerful and quick way to interpret keyword lists.
Within minutes using these keyword metrics alone, I can put together awesome keyword lists, ones that will get ranked in Google with ease. Traffic and competition…and maybe a little KQI is all I need to efficiently find keywords.
I also tend to spy on my competition (occasionally)!
At Jaaxy, our goal is to also give you some insight into what makes your competition tick…by this I mean, what they are doing to acquire rankings.
I know many of you are interested in backlinks and what sort of backlinks your competition has. Really though, how is this going to help you. Seriously, it is not going to make a difference. The number of backlinks if they are quality ones can make a difference, but sheer backlink volume does not mean a thing anymore.
And either does density…you can get ranked with a 0% “exact” keyword density. Amazing huh? (SEE BELOW)
Google has completely changed their backlink “value” within their Panda algorithm and has also modified the importance. It carries a ranking percentage much lower now, whereas at one time it use to be weighted much higher (some say upwards of 80%).
I remember back in the early 2000’s, meta tags were all you really needed to get good rankings. You could simply add the keywords you wanted within your title, keyword, and description meta tags and get rankings. Boy have things changed!
There are just a few metrics that I like to glance at when “snooping” the data of top ranked websites. I don’t spend too much time on this as it can vary so much, but sometimes checking in on this data can give you a good handle of what the “top rankers” are doing.
I look at…
Word Count - how many words are on the page, this is an interesting stat as you will be able to quickly gauge what sort of length is rank appropriate.
Quantity of Backlinks - You will find that these differ and sometimes top ranked sites have very few, sometimes they have a lot. This puts the value into perspective for me, or lack thereof. In this case, the top site had a ton of backlinks, but had zero density…which led me to believe that Google truly can determine REAL content from fake, and quality from bad.
PageRank - Gives you a quick idea what sort of PR sites you are up against for that particular keyword. Again, sometimes PR 0 sites with quality content can outrank PR 7 sites with no problems.
Those are the 3 main ones I look at, but as I said, I don’t over-invest my time into this aspect of my research. If you create quality content, the core of any ranking in the search engines, you can get ranked high in any search engine if you meet the Traffic and QSR metrics.
This section within Jaaxy is an evolutionary tool…meaning that when the way search engines rank websites change, we change our listings to best help our users interpret the proper data. Some upcoming updates I can see relating to social activity, so stay tuned for that!
And what about ideas. We all want MORE keywords and MORE niches right?
I know better than the next person, after a long day of anything, ideas can be hard to come by. That is why we simplified the idea revelation…
I use the brainstorming tab at Jaaxy regularly. (SEE BELOW)
The awesome part is that it allows me to sift through ideas that are already there, all in one place. I don’t have to scour the Internet for niche ideas when my own dry up…and a day rarely goes by where I don’t find a brand new “golden nugget” idea that I dig down into and reveal a ton of awesome keywords.
We make it very easy for you to add any of the ideas to a “queue” where you can then search them right within the keyword research tab. Now that is what I call idea efficiency. I think you will love this feature as well.
Whew…this blog post turned out to be a bit longer than I anticipated. Once I get going, sometimes it is hard to stop, in particular when I get going on Jaaxy. I could write all day about this, but I will spare you the time.
Carson and I created this because we didn’t like what was out there and we invested a lot of technical expertise and money into the development of it. It is the only tool I use (or need) and I think you will feel the same way.
Hope you enjoyed this and if you do have any questions or feedback, please leave it below.
Co-founder of Jaaxy