Keyword Confusion? – Going From the Niche to the Keyword
People often have the misconception of what qualifies a keyword as being quality, so I am going to hopefully help clarify this once and for all.
Over the years I have dealt with 1,000′s of PPC campaigns and likely a simlilar number of SEO campaigns (on site and off site). The focal point of these campaigns was, you guessed it, KEYWORDS.
First though, what is a keyword?
My definition will make it much easier to understand than some of the convuluted “marketing speak” definitions out there. A keyword is a term that someone searches when they are looking for something.
Nothing more, nothing less. Don’t trick yourself into thinking a keyword is something more complex than it actually is.
How bout’ an example of keyword research?
For more clarification, I want to walk you through a couple of examples that are niche related. I want to start with a clean palette though and start the process without a niche. Then I will work my way towards finding “qual ity keywords”.
I am going to grab a word from one of my past sentences, “palette”. Let’s see what we can come up with:
A totally random search and I have 3 pretty good starting points for niches. The keywords are “not” quality yet though, so lets choose a niche and refine our search here. I will pick something I don’t know ANYTHING about (I hope not), “make up”.
I chose to elaborate on the term “eyeshadow palette” so I clicked on the term in Jaaxy. Here are the corresponding results.
Wow…that is a lot of search results relating to eyeshadow palletes. In fact, I added this to a keyword list to see what my anticipated traffic numbers (monthly) could be if I ranked on the first page of Google for all of these terms.
1348 average searches per month to my “make up” site. These terms will also be very easy to get ranked under, I can tell by looking at the QSR (Quoted Search Results). Quoted search results determine how many rankings in Google and I recommend that you find keywords with under 400 QSR. Let’s take a look at some of the results for the “eyeshadow pallette” keywords and see if they make the QSR cut.
They ALL make the cut!
Value of this research: $1500
If you were to pay for this type of traffic, you could expect to easily spend $1300-$1500 per month. If you spent some time creating content relevant to this on your website or through article marketing efforts, you could get ranked under these terms.
These are “quality” search terms. They have minimal competition (under 400 competiting websites in the world), get a good amount of exact search traffic (over 100 searches per month), and they are all relevant to my [gulp], make up campaign.
I even quickly found a couple of great domains (using the Find Domain function) that I could buy.
largeeyeshadowpalette.com (was available when I wrote this)
180eyeshadowpalette.com (was available when I wrote this)
brighteyeshadowpalette.com (was available when I wrote this)
Below is an example of the domain search function in Jaaxy that I used to quickly scan domains to see their availability.
You could buy these domains and (a) resell them on the domain marketplace (like flippa.com) for a profit. You could probably fetch $50+ for each of these domains if you have good sales copy and you have the right buyer. That is a profit of $40 per domain.
OR you could build mini-sites on these domains and secure the top rankings in search engines like Google because you have the “keyword rich” domain. Once these sites start getting rankings and traffic you could either flip them (for several $100 depending on traffic), or you could monetize them through advertising, capturing leads, or selling “make-up related” products on them.
A Quick Overview of a Quality Keyword
Here are the question that you need to answer when assessing the quality of a keyword.
(1) Is it relevant to your niche? If you don’t have a use for the keyword, then there is no point in using it. For many people that write about various topics, this is not as critical as they just search for a quality keyword regardless of the niche.
(2) What is the search engine competition? If you are using Jaaxy, you can quickly assess this by looking at the QSR. This reveals exactly how many pages in Google there are competing with you. If there are under 5,000, you can typically get a decent ranking but I usually aim for under 400 QSR. There are many more keywords out there that have limited competition than you problem think (millions!). The lower the QSR the better.
(3) How much traffic does the keyword get? First, you want to make sure that your are searching for EXACT search traffic. This will be the most accurate traffic numbers that you can use at is the “bare minimum” traffic that you can expect out of a keyword. If the keyword has more than 100 searches monthly, then it is a good one. The higher the better.
Those are really the only 3 metrics that you should concern yourself with when doing research. Don’t over think keyword research or you will waste far too much time “analyzing” and not enough time “doing”.
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