Domain Name Flipping Case Study – Halo4Wiki.com

Written by Jaaxy Team. Posted in Case Studies

Domain flipping is business model where you find a domain related to a keyword that has a high number of searches and low amount of QSR (Quoted Search Results). In this simple case study, I am going to show you how I was able to find a domain name with high search queries and then sell the domain for a quick profit.

The Challenge

To find a .com, .net or .org domain name with high search volume and low amount of website competition and sell the domain name right away in anticipation for profit.

When looking for a keyword specifically with the intention of domain flipping, I usually look for an exact search volume of at least 2000 a month with a QSR of 200 or less.

The Solution

When working on this case study, I didn’t have any set niche in mind. Usually ideas and niches tend to pop in my mind based on my surroundings, so I was confident something was going to come up sooner of later.

Now, during this time, there was a big gaming convention called E3 which I usually like to follow for 2 main reasons:

  1. I am a closet gamer
  2. Video games are a great niche to work on as an affiliate

Xbox was due to announce a big release for it’s staple game called Halo, so my ear was to the ground. To give you an idea of how popular Halo is, they reached an estimated first-day sales of $200 million when Xbox released Halo Reach.

Then they finally announced the release of Halo 4 with a video trailer of the game and immediately, my marketing brain came into play..

Halo 4 Cheats
Halo 4 Walkthrough
Halo 4 Wiki

These are typical search terms for video games, so I simply entered the term Halo 4 into Jaaxy and here is what I got back.

Keyword: Halo 4 Wiki

Monthly Searches:


SEO Power:

I was actually surprised that there were that many searches for a Halo 4 wiki already with the game not even released yet.  I do know that game fans tend to be loyal thus why there were so many searches for information that isn’t even available yet!

The Wiki niche was looking pretty good so I needed to find a domain related to the keyword. Jaaxy has a feature where you can search for available domains right within the application. Here were the results.

The .com was available, so I snagged that up right away for $8 USD.

Once I had the domain, I immediately set it up on some hosting and created a quick blog to give the domain some ‘curb appeal’. I also added the following:

* The Gmail Address: halo4wiki@gmail.com
* The YouTube Account: youtube.com/halo4wiki
* The Twitter Account: twitter.com/halo4wiki
* The Halo 4 Facebook Fanpage

Adding these other social elements to the package, gives the domain more value when selling. I used the Gmail Address to set up all the accounts so it would be easy to transfer everything.

So how much did the domain sell for?

Someone ended up grabbing the ‘domain package’ for $50 which included the domain, the blog and all the other social elements which made me a quick profit of $42.

The time involved with this project was very small as it took me a few minutes for the keyword research, about 30 minutes to buy the domain and set-up the quick blog and an additional 30 minutes to set-up the social elements.

In conclusion, domain flipping doesn’t need to be large scale business model and can easily turn a quick profit over and over again.

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Jaaxy Team

Jaaxy is a keyword tool built specifically for Internet marketers to give them an edge in their marketing endeavors. Jaaxy takes the guess work out of determining what real people are looking for when they perform searches online.

Comments (23)

  • September 12, 2011 at 4:46 pm |

    Great example of how to KISS, (keep it super simple)

    I loved this article and the best bit is that you highlighted that flipping sites isn’t about getting $1000′s for a site, it’s fine by me to earn $42 per hour in my spare time! don’t you think?

    Nice one

  • rhemken
    September 12, 2011 at 10:40 pm |

    A quick $42… but what about hosting and your sub to Jaaxy… how do you figure these into your expenses? And do you absorb any expenses when moving the site?

    • Kyle
      October 19, 2011 at 1:30 pm |


      This is a process that can be reproduced over and over again, so you could sell many domains using this technique. Hosting has become a pretty cheap expense and you could even earn money on the hosting package that you include with the domain (affiliate commission or reseller hosting).. This is also just one benefit of using Jaaxy, the domain search feature can be used for your own domains, can be used to find keyword rich domains, let alone the keyword and brainstorming functions that are native to the tool.

  • Simon
    October 26, 2011 at 9:19 am |

    Did you have post it for sale to find a buyer or he simply “stumbled upon” your site and asked you if he could buy it?

  • Tony
    October 26, 2011 at 10:15 am |

    Great post but why does Flippa shows that the site was sold for $22

    Also the search volume listed on Flippa is

    Halo 4 Wiki 480 Global (Exact)

    But on your screen shot above you are showing 2900 monthly searches.

    So why are there differences?


  • william
    October 26, 2011 at 10:28 am |

    This looks like an easy business for any one to start working from home. How did you sell your domain package???

    • Kyle
      October 26, 2011 at 11:12 am |


      It was sold at flippa.com.

  • Andy
    October 26, 2011 at 2:35 pm |

    How did you find the buyer? I did not see it in the article.



    • Kyle
      November 1, 2011 at 10:08 am |


      Flippa has a lot of people that are actively looking to purchase domain names and websites. Remember, web real estate is view in the same way as offline real estate, they don’t make any more .com domain names in the same way they don’t make more land. The value is only going to continue to go up.

  • Kim Mac
    October 26, 2011 at 9:28 pm |

    This was a great post, but I agree with Tony above. I looked and saw the domain sold for $22.00 also…so now we are at $8.00 for the domain, $19.00 for the flippa listing…ouch!!
    Down about five bucks! and the time. Is this why IMRush has had no more new listings?
    Not trying to be negative. I just wish the example had really paid off.
    Kim Mac

    • Kyle
      November 1, 2011 at 10:10 am |

      @Kim Mac

      This domain was sold for a $42 profit. This was a case study to prove the power of having access to data that will quickly allow you to buy and see if domains are available, thus allowing you to purchase domains of value. We have personally bought over 500 domains in the last year, many of which are worth far more than the $50 domain, but we have decided to hold onto for the time being. :)

  • Jack Agnew
    October 27, 2011 at 10:30 am |

    I’d also like an answer to the above question (second request – first request never posted)

    Great post but why does Flippa shows that the site was sold for $22 Also the search volume listed on Flippa is Halo 4 Wiki 480 Global (Exact)

    But on your screen shot above you are showing 2900 monthly searches.

    So why are there differences?


    • Kyle
      November 1, 2011 at 10:12 am |

      @Jack Agnew

      The monthly search disparity is based on the 2900 being the broad search volume and the 480 being the exact search volume. That is why there is the difference in numbers.

  • curligrl
    October 28, 2011 at 12:31 am |

    I would love to be able to sell a package like that! Hopefully one day my business will sell into that proportion!

    • Kyle
      October 28, 2011 at 10:52 pm |


      You can follow these steps as well. The key is to take action! Anyone can do this, that is why it is such a brilliant and scalable business model. ;)

  • Andy
    November 4, 2011 at 11:03 am |

    Why does your case study say “When looking for a keyword specifically with the intention of domain flipping, I usually look for an exact search volume of at least 2000 a month with a QSR of 200 or less.” and yet you later admit (in reply to Jack Agnew) that the search volume in the example of 2900 is Broad and not Exact match?

    • Kyle
      November 4, 2011 at 12:43 pm |


      Sorry, that was my bad. [halo 4 wiki] has 5400 EXACT match searches per month. This changes all the time as the data changes in Google (and is updated). These were not broad searches.

  • Salman
    February 12, 2012 at 6:13 pm |

    Wouldn’t hosting the website lessen the profit because of the hosting fees?

    • Kyle
      March 19, 2012 at 5:40 pm |


      When you sell a domain, you can actually earn money off of hosting by referring your “buyer” to a hosting program through your affiliate link. That is what some people are doing. When you sell your website, you are not retaining it on your hosting, you typically move it to the “buyers” hosting.

  • Simo
    March 10, 2012 at 6:55 pm |

    I am interested in jaaxy.com membership but i did a test on one keyword compared to Google Keyword Tool using : http://www.jaaxy.com/search
    for: wii games for kids

    Google Tool :
    wii games for kids 33,100 Global 22,200 Local
    [wii games for kids] 9,900 6,600

    wii games for kids 5673 Monthly Searches

    Any explanation how the Jaaxy tool is based on please ? Google or other Data


    • Kyle
      March 19, 2012 at 5:35 pm |


      We do not rely on just Google because the numbers are often inflated drastically. We leverage several different search engines including Google and have sophisticated algorithms on our end that do a much more accurate job of predicting the traffic that a particular keyword will get. That is why you see the disparity. Also, all of our results are based on exact results as “broad results” are relatively meaningless in this day and age.

  • edward
    March 23, 2012 at 5:03 am |

    I love the idea of Jaaxy and would like to learn more.

    • Kyle
      March 23, 2012 at 3:30 pm |


      You can sign-up for a free trial on the home page and test drive Jaaxy (30 searches included). Give it a try, I think you will thoroughly enjoy it.

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