11
Jan

Jaaxy Found Me A Great Keyword! Now What?

Written by Jay. Posted in Jaaxy Training, Keyword Research

Have you ever found a great keyword for a niche, but were not sure what exactly to do with it? I wanted to give you some insight on what you can do with an awesome keyword that you would find in Jaaxy. There are a plethora of possibilities, but it certainly depends on the chosen niche.

Now before we determine what can be done with a great keyword, let’s make sure the keyword is a ‘buyers keyword’ with profitability.
Here are some factors on what makes a keyword potentially profitable.

Are They Kicking Tires or Taking a Test Drive?

Some keywords are search terms where the user is simply accessing information about a niche and not necessarily interested in purchasing. this is commonly associated with ‘info about’ keywords. For example, if you look at the screen capture below, you will notice there are a variety of search terms where users are looking for general info.

I simply entered ‘info about’ into Jaaxy for these results.

Although these search numbers seem appealing and have a low quoted search results (QSR), are they keywords where users are ready to buy? I am going to say no. These keywords are great for blog posts or articles that would link back to your websites for a SERP boost.

A SERP boost is when your website climbs the ranks in the search engine result pages.

Do They Need it Or Want it?

This is a great determining factor on how quickly they purchase an item.

For example:
If a person has just purchased an expensive camera and wants to protect it, they would purchase a case based on the want.
How about if a person just had a baby and needs to order diapers, they would purchase them based on the need. By the way, people do buy diapers online!

So..
wanted product may not be at the tail end of the purchasing lifecycle, but they still intend to buy!
A needed product would be at the end of a purchasing lifecyle and would probably purchase right away.

By taking into account some of these factors, we can determine if a keyword is potentially profitable.

Got the keyword.. Now What?

There are certainly a plethora of possibilities once you have found a keyword and this would be somewhat based on what exactly the keyword is. Let’s go out and find a keyword for the camera niche.

After a few minutes of research (about 10 minutes), here is what I came up with.

But upon further research (another 5 minutes), I have found the keyword I would use.

That keyword also has the .org available which is a contributing factor to ranking keywords in the search engines. I have also saved my keyword list inside Jaaxy and can come back to it at any time for article keywords.

So here is what I would do with that keyword.

Step one: Buy the domain

This is pretty basic, simply click the buy domain button within Jaaxy and that would take me to Godaddy. I would make sure I set my nameservers during the purchase of the domain purchase as this tends to be quicker.

Step two: Add Domain to Hosting

This is usually a very quick step depending on who you are hosting with but  I would add the domain to my hosting account and wait for the domain to be live.

Step three: Create a WordPress Website

There are some hosting companies that have simple wordpress installations where it only takes a few clicks to get the site rolling and this is how I do it. Once wordpress is installed, I will then tweak the settings in the following way:

Settings > General

  • Check Site Title and change Tagline
  • Change Time zone to my city
Settings > Writing
  • Enable XML-RPC for remote publishing (for ipad)
  • Add more ping services to Update Services

Settings > Discussion

  • Remove ability to comment
  • I manually set this for each post

Settings > Privacy

  • Ensure it is set to allow Search Engines to index

Settings > Permalinks

  • Custom Structure: /%postname%

Step four: Add Content

This is where I will start to implement my keyword on the website home page. Here are the details of the set-up and site site layout.

  • Change category from ‘Uncategorized’ to the keyword
  • Add new pages:
    My Main Keyword page
    Blog
    Privacy Policy
    Contact
    About
  • Change ‘Settings > Reading’ to:
    Front Page:  My Main Keyword page
    Post Page: Blog

From here, I would continue to add valuable content on the site and off the site on a high quality article directory such as StreetArticles as they tend to rank very fast in the search engines.

As you can see, implementing a plan for keywords isn’t that difficult as long as you stick to your plan and do some research prior to setting up any website projects.  This is just one example as to what can be done with a keyword that could be found with a few minutes inside Jaaxy!

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